Our Services

Marketing Coordination

If you want to maximize every marketing dollar, every marketing activity must support your overall strategy and business goals. Axia helps you get the most bang for your marketing buck. We help you to:
  • Review (and refine, if needed) existing marketing strategy
  • Assess what's needed, what's not needed, and why
  • Outline opportunities to restructure and/or redirect efforts
  • Recommend shifts in funds to maximize return on investment
  • Develop a comprehensive marketing plan
  • Conduct research to get current voice of customer/voice of client perspective
  • Implement tracking mechanisms
  • Implement tactics
  • Outline first, second and third year marketing plan goals and highlights

Testimonials

Word-of-mouth recommendations are invaluable, and letting your clients speak on your behalf is more powerful than talking about yourself. Beyond being useful for marketing purposes, client feedback can play a crucial role in organization development as well as product and service enhancements.

Often clients and prospects are uncomfortable giving specific and critical feedback when asked directly by an organization. As a disinterested third party, we collect feedback for you—directly from current and former customers, prospects and contacts who declined to work with you in the past.

Our process includes:
  • Confidential one-on-one telephone interviews;
  • Written recaps approved by interviewees;
  • Top notes compiled with permission-based sharing of specific comments;
  • Detailed summary of learnings and insights.