Getting started.
"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one."
- Mark Twain
Case Studies
Mentoring moves agency forward.
The challenge:
An executive with a New York City placement agency was embarking on a new role to lead an internal branding and marketing project for their firm. Looking for outside marketing expertise as well as mentoring, they contacted Axia to be a silent partner to coach them through the various phases of the project and troubleshoot the anticipated twists and turns.
The solution:
Axia facilitated group discussions among project team members and provided analytical assessments of brand issues and design options. Although initially driven by the need for a new web site, the project expanded to include a re-evaluation of the company brand, development of a new logo, creation of new stationery components, a new electronic newsletter, and a series of direct mail messages.
The result:
The agency's fresh identity has received positive feedback. The team manager is now more knowledgeable and is equipped to spearhead future marketing initiatives.