Client Perspective

Case Studies & Testimonials

Marketing Audits, Plans & Tactics


Marketing meets design to welcome museum visitors.

The challenge:
A regional art museum had been expanded and remodeled in recent years, and visitors' flow through the new internal and external spaces needed to be clarified and directed via a redesigned orientation system. The goal was to have a warm and welcoming reception for all visitors that achieved several things. First, it had to highlight current exhibits and programs. It also had to highlight upcoming exhibits and the history of the museum and its benefactors.

The solution:
Axia's solution was to create seamless transitions between the outside courtyards, sculpture garden, and parking areas, and the main entry, welcome center, special exhibit halls, and connecting hallways.

The result:
By literally and figuratively bringing the outside in and the inside out, Axia smoothly merged all of the museum's spaces. By introducing color, texture, and a human scale, Axia made the spaces warmer, more personal, and more user-friendly.


"The museum had undergone a rather enormous expansion and adopted a new aesthetic, so we needed to upgrade the visitor experience in terms of a number of design elements. The building itself felt too cold and austere, and we wanted people to feel embraced or invited into it. We'd thought of doing some things with color, textural elements, and seating. Wendy listened very clearly to what our needs were and offered a much broader outlook on what we might do. She presented us with a very good and comprehensive set of designs on a very limited budget. She was outstanding at what she did."

Rob Skomorucha
Director of External Affairs
Delaware Art Museum

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