Getting started.
"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one."
- Mark Twain
Case Studies
Marketing makeover helps snack company present a fresh face to customers.
The challenge:
Having recently replaced their marketing director with a younger team of marketing coordinators, a regional snack food manufacturer needed additional marketing expertise and big-picture perspective for their marketing and sales initiatives.
The solution:
Axia stepped into the general role of marketing sounding board as well as informal mentor. Over a 9-month period principal Wendy Kershner wore many hats, including public relations coordinator, writer and brand steward. Axia directed the redesign of the public web site, researched and documented the company's history in preparation for an anniversary celebration, issued new product press releases, and created fact sheet and flyer templates to support brand consistency and establish a foundation for identity guidelines.
The result:
With an updated identity and consistent, clear messaging, this company can now hold its own with the major players in the industry. In addition, the company's online presence is much more polished, functional, and informative. The new site is now quickly updated to alert customers to timely information, and customers can more easily order online.