"The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one."
- Mark Twain
Case Studies & Testimonials
Marketing Audits, Plans & Tactics
International company shifts focus.
A lifestyle furnishings company made a decision to shift their marketing focus in the United States. They needed to define a marketing strategy and create a plan to leverage their new consumer website.
A grass-roots marketing approach and three-year plan enabled them to target consumers directly and use a range of different tactics to drive customers to their website over a 5-year regional roll-out. Innovative and low cost initiatives allowed them to test results and tweak their approach before expanding.
A soft launch was kicked off in their own backyard to fine-tune internal and external business procedures and marketing tactics.
“This is the first time someone’s given us an overview of a plan AND how to proceed.”
Christophe Quenee VP of Marketing & Communications Grosfillex