Client Perspective

Case Studies & Testimonials

Marketing Audits, Plans & Tactics

International company shifts focus.

The challenge:
A lifestyle furnishings company made a decision to shift their marketing focus in the United States. They needed to define a marketing strategy and create a plan to leverage their new consumer website.

The solution:
A grass-roots marketing approach and three-year plan enabled them to target consumers directly and use a range of different tactics to drive customers to their website over a 5-year regional roll-out. Innovative and low cost initiatives allowed them to test results and tweak their approach before expanding.

The result:
A soft launch was kicked off in their own backyard to fine-tune internal and external business procedures and marketing tactics.

“This is the first time someone’s given us an overview of a plan AND how to proceed.”

Christophe Quenee
VP of Marketing & Communications

« back