Educational Resources
What is Print-on-Demand?
Most companies have heard of print-on-demand or POD. However most people don't really understand what print-on-demand is or what it could mean for them and their businesses. This white paper provides an overview of the basics and lists critical issues that need to be considered before you can determine if POD should be part of your overall marketing program.

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Project Overviews
Welcoming Museum Visitors
The challenge: A regional art museum had been expanded and remodeled in recent years. The visitors' flow through the new internal and external spaces needed to be clarified and directed via a redesigned orientation system. The goal was to have a warm and welcoming reception that highlighted current exhibits and programs as well as upcoming exhibits, the museum's history and its benefactors.

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In Our Clients' Words
"I had acquired the product lines of two different companies and needed to bring them under one brand. We also needed to develop a marketing plan as well as bring some organization to how we would execute the plan. Axia helped me identify some of the basic things we needed to focus on in terms of our branding. Wendy was great at helping us identify a critical path and stay on track. Her ability to cut through all of the clutter moved us along quickly..."

Debra Murray, President
Blue Spring International

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